Todd Sharon's blog: New Cognos achievement solution assistance retailers integrates Planning the Company Wide, Monitor Success

New York, January. 14, 2008 (BUSINESS WIRE) — Cognos(R) (NASDAQ: COGN) (TSX: CSN), world the leader in business intelligence and die achievement monitoring solutions, today announced die product introduction of a new achievement solution, die sketched war to standardize and coordinate in order to help small main leaders and managers, company wide functional plans and track achievement against objectives along way. “retailers today struggle with department silos, particularly in finance, in selling, in the enterprises and in marketing. Kw_lack it leaves difficult to the integration between top down strategic plans and functional bottom UP plans, so that retailers to single sentence company targets and handle achievement objectives, and which finally results in missed income and aims to profitability, as well as endangering of growth in portion and customer service, “said Brian Hume, market president from international Martec, from prominent advised and train-undertake, that in goods management, business processes specialized”, establishing a body to supplying supply chainsupplying chain management and store enterprises, pave themselves integrated in the small one planning process assistance way for higher sales, improved inventory conversion, few price discounts, and by extension, profits more higher.” The Cognos financial small work table and Scorecard blueprint supplies an achievement monitoring framework - including Kw_planning, scorecarding and dashboarding and reporting - makes possible that for small main leaders to standardize die korporativen wide planning process gain agreement between financial and functional plans, mark and monitor key Metrik, and all departments to guarantee work toward to the same business goals. Suite admission of outside fund Cognos ‘ of the small achievement blueprints - including solutions for improving store enterprises, increase marketing effectiveness and aligning the goods, die with customer demand planning are - die new blueprint makes a unit available for combining the repeated functional plans into a single high level financial plan and leads ‘ what if ‘ die analysis and film script, die key achievement Metrik by an pre+established Scorecard and intuitive instrument panels models, produces financial statements and supervises. “the Kw_planning over the ketten-Antriebe achievement,” said acorn jay victory, integrated director of financial Kw_planning and analysis at Company the tractor supplying material, to largest small farm and at ranch the store chain into United States with 738 memory over 40 states. “Cognos achievement blueprints more offer finance managers an evolved alternative to the fragmentary distribution elbows, it to the drive business Metriken that assistance and contain costs optimize achievement, instead of expenditure innumerable cycles authorizing data validating, die process handling and plans manually combining. Cognos achievement blueprints helped tractor to supply Company turn data to knowledge and accelerate die implementation of the new automated processes.” Die Cognos financial Werktisch u. Scorecard Kleinblaupause is fastened be based on Cognos 8 the Kw_Planning and Cognos 8 Business intelligence (BI) and seized on the best practice of the small industry, die by top the chains around world. The work table component of the blueprint permits finance main leaders: — you integrate die planning process, thus selling, finance, die enterprises and marketing view top down to the strategic plans have and toward to the general objectives work and projects — to lead them ‘ through, what if ‘ analysis for sales and costs — exemplary business film scripts to determine die financial effect of the alternative strategies — RH prognosticating it fast to meet in order to adjust on changes in the costs, in the income and in business the tendencies — integrated financial statements (P&L, Balance sheet, circulation of money) — incomes and costs divide, in order investment goals change acceptance to produce and driver for see, which effect from these on financial Metrik changes - during holding the other factor constant — Drive co-operation and smoothes die agreement and monitoring process — a Use synchronized top down planning environment, to of of bottom UP plans and of of reach agreement between korporativen financial goals, business objectives and functional plans to combine…, while the Scorecardbestandteil makes possible for main leaders: — and monitor key achievement Metriken — you place to possession and responsibility for achievement reliably, by assigning a Primaerowner for each metric — and mark view Scorecards by status and tendency — set alarms and die reports, to consciously to hold if metric changes a status — organize sentence, measure fast die deviations, die instrument panels using are, and handle corrective measures and initiatives “die Cognos financial Werktisch u. Scorecard Kleinblaupause supplies an intuitive top down and planning and berichtenbottom UP environment, which integrates and smoothes the Kw_planning and die power measurement of processes over the enterprise, “said to Patricia with Vekich Waldron, global director of small industry with Cognos. “This effectively plan discrepancies and organizational silos eliminate and permit chain managers to concentrate on increasing sales, protecting side edges and fulfilment customers. The Scorecardbestandteil of the blueprint plays also a critical role in the guidance managers to right information to right time, therefore they fast or adapt strategy we can address points necessarily.” Available immediately for customers, die Cognos is financial work table small blueprint die fifth small solution, die 2006 since by the Cognos is discharged and connects die Cognos financial goods Planning blueprint, die chains improve top down, the bottom UP Kw_planning for goods sales, side edge and gross profit through division, guidance, department or category helps; Cognos Store enterprises (P&L) Planning blueprint, die retail chains helps to establish top down and bottom UP budgets and achievement of report for complete profit and loss management; die Cognos Store Development blueprint, die retailers effectively to the capital intensive projects of the plan as new store construction made possible, arranged again and improves; and die Cognos strategic promotions, die blueprint Planning is, die is sketched to optimize in order to help chains, die effectiveness and return for die retailer and salesman-financed promotion activities. Cognos is a recognized leader in supplying business intelligence and achievement monitoring solutions for die small industry. Is actual 6 per cent top the 250 worlds the retailer and more over 300 retail chains world-wide, already Cognos customer. Private customer include steak N Shake, Burlington Factory, Amazon.com, American eagle Ausstatter, LVMH of odoriferous substances and Kosmetik and 7-Eleven Coat. More information about Cognos solutions for einzelverkauf know to http://www.cognos.com/solutions/industry/retail/index.html. Note to the publishers to be found: Cognos will show die Cognos financial work table small blueprint at National the conference of small combination 2008, conditions # 1755, Jacob K. Javits fairground, New York town center, January 14-15, 2008. Over Cognos achievement blueprints: Cognos offers a full Suite to the achievement blueprints address Kw_planning and Leistungsueberwachungprocess ranges, die directly ability the organizations for create business value affects. can function and industry specific process ranges be now automated, smoothed and converted, around organizations create fast to help more business value. , die Cognos achievement blueprints is developed by die Cognos innovation center for achievement monitoring key a component within the Cognos of achievement monitoring system, which combines technology, best practice, analytic applications and solutions, and broad a net of the partners into a single achievement monitoring solution. To further information about the Cognos achievement blueprints see http://www.cognos.com/innovationcenter/blueprint.html. Over Cognos: Cognos, which supplies world leaders in business intelligence and in the achievement monitoring solutions, planning the Kw_worldkategorie enterprise and until often commodity and services plan the assistance to companies, understand and handle financial and functional achievement. Cognos gets best practice, and broad a net of the partners to together technology, analytic applications, to give to customers a complete achievement system. The Cognos achievement system is an opened and flexible solution, a die ERP of the organizations, packed applications and data base investments effectively begins. There are customers ability, in order to answer die questions — as we do? Why are we up or away of track? What should do we over it? - and them and monitor current achievement makes possible to understand future business strategies with the Kw_planning. Cognos serves more as 23,000 customers in more than 135 countries, and its top 100 enterprise customers exceed throughout market indices at achievement. Cognos achievement monitoring solutions and services are present also from more than 3,000 world-wide partners and from Resellers. To more information die Cognos web site visit on http://www.cognos.com. Cognos and the Cognos trade mark are registered registered trade marks, or die registered registered trade marks of Cognos contain into United States and/or of other countries. All other names are registered registered trade marks or registered registered trade marks their respective companies Note to the publishers: Copies previous of the Cognos press releases and korporative and product information are on www.cognos.com present on the Cognos web site. SOURCE: Cognos of central contacts: Cognos David DeRosa, 613-738-1338 Ext.. 3317 david.derosa@cognos.com or Lois Paul and partner, LLC Kristen Orfanos, 781-782-5852 kristen_orfanos@lpp.com or relations between the investors: Cognos John Lawlor, 613-738-3503 john.lawlor@cognos.com copyright Business Wire 2008

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